Timothy Keiningham and Lerzan Aksoy

Timothy Keiningham and Lerzan Aksoy are two of the world’s most highly acclaimed loyalty researchers. Tim was recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past 25 years. Lerzan was recognized as Turkey’s top young scientist in 2007 by the Junior Chamber International.

Their book Loyalty Myths was ranked as the Number 4 best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the 30 best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.

Tim Keiningham is a world-renowned authority in the field of loyalty measurement and management. He is Chief Strategy Officer and Executive Vice President for Ipsos Loyalty, one of the world’s largest research organizations.

A prolific author, Tim has co-authored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing, and Return on Quality.

Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal in all of management and economics (as measured by the citation index).

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is Associate Professor of Marketing at Fordham University, New York, NY.

Lerzan has co-authored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value, and Profit Maximization Through Customer Relationship Marketing. She is also a highly commended scientific researcher, having won numerous awards for her research.